Amaral & Cia Consulting is made up of a team of highly-experienced customs brokers and entry writers.
Marketing Planning in Brazil
You have identified Brazil as a new market opportunity but how do you make sure it's worthwhile?
Like many growth-minded entrepreneurs, you are looking to expand your business and reach out to a new market. But in today's competitive business environment, you want to make informed decisions.
What are the benefits of a marketing strategy ?
A marketing strategy is recommended when expanding internationally. It can be extremely helpful to companies seeking concrete information on their industry, competitors, and market opportunities. AMARAL & CIA Consulting provides solid information in key areas to help you uncover potential obstacles and prepare to overcome them. A detailed marketing plan will answer questions like these:
Price
What prices do your competitors charge ?
What is a realistic assessment of the sales you can expect ?
What will your product cost to produce/import and distribute ?
Product
What is your product's competitive advantage ?
What are the product trends in your industry ?
Promotion
What marketing strategies do your competitors use ?
Which market segment will you target? What are the best strategies for that segment ?
Where should you prioritize your marketing efforts? How will that evolve as your profits increase ?
Place
What is the prime selling location for your product ?
What type of distribution is most suitable ?
Customers
How big is your target market ?
What is your expected penetration of that market ?
What obstacles must you overcome to reach your customers ?
What are your customers' spending habits and preferences ?
Research
What are the key sales statistics for your industry ?
How can AMARAL & CIA Consulting help your company ?
With a locally based Brazilian network, we can provide the following services:
Market assessment (an analysis of the major trends, competitors, and strategies for your industry);
Marketing strategy (a step-by-step plan for meeting your marketing objectives);
Targeted sales strategy (pricing, sales and distribution channels, account penetration);
Communications strategy (promotional strategy, public relations).
These services can be used to support your company as it:
Implements a distribution network;
Evaluates the most effective points of sale or service;
Expands into Brazil on either a nationalised or more geographically pointed basis;
Launches a product into Brazil (including price, distribution, culture-specific promotional material);
Organizes a local sales team (with accurate and attainable sales objectives by salesperson or area).
Brazil
